Urhea and Likel Growth launch partnership to support young athletes more holistically
Urhea and Likel Growth, a sports management company specializing in commercial partnerships and athlete brand development, have launched a new collaboration aimed at supporting young athletes in a more holistic way, covering training, wellbeing, as well as career path and commercial development.
The partnership is based on the idea that modern elite sports require more than just physical training. Athletes also need support in career planning, communication and commercial readiness. Together, Urhea and Likel Growth combine these areas to create better conditions for athletes to develop towards the international top level.
“We are building the future of young athletes together in sport, in their career path and in life around sport.”
Urhea provides a comprehensive environment that combines training facilities, expert support and dual career opportunities in athletes’ daily lives.
“Our collaboration with Likel Growth strengthens the Urhea ecosystem by adding expertise that supports athletes beyond training. Our goal is to build an even stronger environment where athletes can develop holistically,” says Laura Mustaniemi.
Likel Growth brings sports management, commercial partnership development, brand building and storytelling content expertise into the collaboration.
“We are very happy to collaborate with Urhea. The high-quality training environment and expert network provided by Urhea create a strong foundation for an athlete’s daily life. We complement this by bringing expertise in career development, commercial opportunities and helping athletes find their direction already at an early stage,” says Anu Helin.
Together, Urhea and Likel Growth form a new kind of support model for young athletes. The collaboration combines performance development with the ability to build a sustainable career also beyond sport.
Shared goal
The partnership between Urhea and Likel Growth is built on shared values: long-term, responsible and holistic support for young athletes.
The aim of the collaboration is to strengthen the competitiveness of Finnish sport and to provide athletes with better opportunities to succeed both in sport and beyond.
Additional Information:
Laura Mustaniemi, Director of Business Operations, Urhea
e-mail laura.mustaniemi@urhea.fi
Anu Helin, CEO, Likel Growth Oy
e-mail anu@likel.fi